編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-807-012 | Warner Bros. and BitTorrent | Bagley, Constance E.;Martin, Reed | Entrepreneurship | Intergrated Marketing Communication( IBM6070 ) |
2 | 9-201-063 | Seagate Technology Buyout | Andrade, Gregor;Pulvino, Todd;Gilson, Stuart C. | Finance | Intergrated Marketing Communication( IBM6070 ) |
3 | 9-204-066 | Dividend Policy at Linear Technology | Baker, Malcolm P.;Wagonfeld, Alison Berkley | Finance | Intergrated Marketing Communication( IBM6070 ) |
4 | 9-318-109 | Vodafone: Managing Advanced Technologies and Artificial Intelligence | Kerr, William R.;Moloney, Emer | General management | Intergrated Marketing Communication( IBM6070 ) |
5 | 9-502-046 | BMWFilms | Moon, Youngme;Herman, Kerry | Marketing | Intergrated Marketing Communication( IBM6070 ) |
6 | 9-504-009 | XM Satellite Radio (A) | Godes, David B.;Ofek, Elie | Marketing | Intergrated Marketing Communication( IBM6070 ) |
7 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Intergrated Marketing Communication( IBM6070 ) |
8 | 9-505-035 | PROPECIA: Helping Make Hair Loss History | Wosinska, Marta;Moon, Youngme | Marketing | Intergrated Marketing Communication( IBM6070 ) |
9 | 9-506-060 | Cabo San Viejo: Rewarding Loyalty | Moon, Youngme;Schulman, Seth;McGovern, Gail | Marketing | Intergrated Marketing Communication( IBM6070 ) |
10 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Intergrated Marketing Communication( IBM6070 ) |
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